A small note on colour. The shirts on this page are shown through a mix of studio photography and digital renders — faithful to the cloth, but a screen is never quite the loom. Expect a small shift in tone in person.
Avorio
Dull white in 4-Ply Super 240s — among the world's finest cotton. Heavier than it looks. Quieter than it sounds.
2-4 characters · Stitched on the cuff
Super 240s Avorio
Not a bright white. Not a warm yellow ivory. The Italians call this colour avorio — though the word in English borrows too much warmth. This is a dull white. The white of fresh cream, of paper, of something deliberately not loud.
Plain woven, no pattern, no surface texture. The cotton itself is the entire story. When the fabric is this fine, no print can improve on it.
Super 240s is the upper edge of cotton spinning — threads finer than human hair, twisted into a 4-ply construction that gives the cloth its weight and its quiet authority. Most premium shirts top out at Super 100s. The finest reach Super 200s. Super 240s belongs to a smaller category: fabric measured in dozens, not metres. Sourced from Alfino, an Italian mill that produces this in tiny seasonal batches. Every Avorio shirt is fully handstitched in our workshop — 14+ hours of pure handwork.