A small note on colour. The shirts on this page are shown through a mix of studio photography and digital renders — faithful to the cloth, but a screen is never quite the loom. Expect a small shift in tone in person.
Fragola
A warm strawberry red in pure Italian linen from Rochia. Soft and pink-leaning — fresh as the fruit, considered as the cloth. With the slub and breathable drape of real linen.
2-4 characters · Stitched on the cuff
The Strawberry Red
A red that leans toward pink — not the deep red of wine, not the orange of coral, not the brightness of a poppy. The soft warm red of fresh strawberries, of summer aperitivos, of the inside of a watermelon’s rind. Sits warm and confident on the cloth, but never loud.
Real Italian linen from Rochia, an Italian mill that specialises in pure linens. The natural slub, the cross-hatch weave, the relaxed drape that softens with every wash. Built for summer evenings, long lunches, days that begin with something coral in a glass. Will crease, on purpose. Will get better with wear, also on purpose.