A small note on colour. The shirts on this page are shown through a mix of studio photography and digital renders — faithful to the cloth, but a screen is never quite the loom. Expect a small shift in tone in person.
Procida
The lightest of light pinks in pure Italian linen from Rochia. Barely there — the colour of dawn light on a Procida wall, or the inside of a seashell. With the slub and breathable drape of real linen.
2-4 characters · Stitched on the cuff
The Lightest Pink
Not a pink that announces itself. Barely a wash of warmth on a near-white base — the colour of the pastel houses on the island of Procida at first light, or the inside of a seashell. Sits gently on the eye; reads almost as a soft cream at certain angles, only revealing its pink in the right light.
Real Italian linen from Rochia, an Italian mill that specialises in pure linens. The natural slub, the cross-hatch weave, the relaxed drape that softens with every wash. Built for summer afternoons, terrace lunches, the soft pink hours of evening. Will crease, on purpose. Will get better with wear, also on purpose.